Google reviews · Last reviewed 12 October 2026

Fake or unfair Google reviews: how to report them and reply

A fake or unfair review can cost real customers. Here’s the process that gives you the best chance, without risking your listing.

The short version

Match the review to a specific rule, then report it. The review platform decides, against its own policy. Start by saving the link and a dated screenshot, then get a free plan for your situation.

Free · No account · Nothing sent to us

Get the steps, letters and official forms for your situation.

Start this plan

Screenshot it first

Save the review, the reviewer’s name and the date, plus anything that shows why it breaks a rule, like booking records.

Match it to a policy

Name the rule: fake engagement, conflict of interest, off-topic, harassment or personal information. “It’s unfair” on its own isn’t a policy.

Report it through Google

Use the report option on the review or Google’s review management tool. Keep it to the facts.

Reply in public

A short, calm reply helps future customers see the full picture, whatever happens with the report.

Questions

Who is this for?

Business owners, sole traders, clinics, trades and anyone with a Google Business Profile.

What if Google says no?

You can usually appeal once with clearer evidence. If it’s false and seriously harmful, talk to a lawyer.

Can anyone guarantee a result?

No. Publishers, platforms and Google make their own decisions. Be wary of anyone who promises a removal or a ranking for money.

Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?