Problem guide · Last reviewed 12 October 2026

Reviews about you or your business

A bad review hurts, but platforms only remove reviews that break a specific rule. Knowing which rule, and replying calmly in public, does more than any amount of arguing.

The short version

Match the review to a specific rule, then report it. The review platform decides. The free check gives you the plan for your situation and your country, with a letter you can edit.

Start this plan About two minutes · Free · Nothing you type is sent to us

Who decides

The review platform decides, against its own policy.

Time

About 20 minutes. Platforms often take a few days to a few weeks.

Don’t post fake positive reviews, offer incentives for reviews, or ask friends to mass-report. These break platform rules and, in Australia, consumer law.

The plan, in outline

This is the plan for someone in Australia. The free check changes the steps, letters and official links for your answers and your country.

  1. Screenshot the review

    5 minutes

    • The review, with the reviewer’s name and date
    • Anything that shows why it breaks a rule, like booking records
  2. Find the rule it breaks

    5 minutes

    Common ones: fake engagement (not a real experience), conflict of interest (competitors, ex-staff), off-topic, hate or harassment, and personal information.

    Google Maps: prohibited content policy (opens in a new tab)

  3. Report it through the platform

    5 minutesYou send it

    Use the platform’s “report” or “flag” option. Keep it short and factual.

    Your plan includes a free letter for this step: Wording for the review report.

    Google: report a review (opens in a new tab)

  4. Write a calm public reply

    10 minutesYou send it

    Whatever happens with the report, a polite reply shows future customers how you handle problems. Don’t share the reviewer’s private details.

    Your plan includes a free letter for this step: A calm public reply.

  5. Check back on the report

    If the platform says no, you can usually appeal once with clearer evidence.

  6. If the answer is no

    • Most platforms allow one appeal. Add any evidence you didn’t include the first time.
    • If the review is false and causing you serious harm, talk to a lawyer. Defamation has strict time limits, and in Australia most businesses with 10 or more employees can’t sue for it.
    • Ask happy customers for honest reviews in the normal way, without incentives. Over time that matters more than one review.

Official links last checked 12 October 2026.

Get this plan for your country

Other problems