The short version
Search your business the way a customer would, then sort what you find. Reviews are reported to the platform against its own rules. Old or wrong pages go to the site that runs them. Your own listings you can fix today.
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Get the steps, letters and official forms for your situation.
Map branded and buyer searches
Check the business name, owner name, suburb, service, review terms, complaint terms and common misspellings. A damaging result may only appear for one combination, but that combination can still cost customers.
Separate reviews from other results
Bad Google reviews, third-party complaint pages, outdated directory listings and weak snippets for your own site each need a different fix. One general response will miss most of them.
Keep your own pages current
Make sure your website, Google Business Profile and directory listings are accurate and up to date, with clear contact details. They’re the pages you control.
Reply to reviews calmly
If reviews are part of the problem, a short public reply written for future customers helps more than an argument. Report reviews that break one of Google’s rules, with a short factual note.
Keep a simple record
Note what you reported or asked for, when, and what came back. Search your business name again every month or two to see what has changed.
Questions
Can bad business search results be fixed quickly?
You can save evidence, report reviews and update your own listings today. Changes in Google usually take longer, and no one controls where a result appears.
Should I reply to bad reviews?
Often yes, but carefully. The reply should be short, professional and written for future customers.
What should a business save first?
Your business name, the review links or complaint pages, dated screenshots and the searches that worry you. Then start the free check for the steps that fit.
Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?
Want your letters for one link saved online?
Optional · US$19 onceThe free plan has everything you need to act. The letter pack saves a request letter, a follow-up and a second letter for one link, online with your dates and notes. You still send everything yourself.