Professional reputation repair · Last reviewed 12 October 2026

Online reputation repair for professionals who get searched before they are trusted

Professionals get searched before meetings, referrals, hiring decisions and partnerships. If the first page is out of date, thin or damaging, ask for wrong or outdated pages to be fixed, and make sure accurate, current information about you is easy to find.

The short version

Search your name the way a stranger would, in a private window, and write down what’s on the first page. Most of it will be fine. For anything that isn’t, save the link and a dated screenshot, then get a free plan for that one link.

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Get the steps, letters and official forms for your situation.

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Check what shows up

Search your full name, role, business, location, previous roles, reviews and words like “complaint”. The issue may be one bad result, or simply very little accurate, current information.

Decide what can be public

Use only true information you’re happy to share: biography, services, credentials, current projects, media context, business pages and ways to contact you.

Deal with sensitive results privately

Old articles, disputes, legal mentions, complaints or review attacks need careful evidence and wording. If it’s a legal question, such as defamation, talk to a lawyer.

Keep your own profiles current

A clear bio, an up-to-date work profile, your business page and anything you’ve genuinely written or been interviewed for. Keep them true and consistent.

Check back over time

Search your name, business, role and location every month or two and note what has changed. Changes take time, and no one controls where a result appears.

Questions

Does this apply if I’m not well known?

Yes. The same steps work for anyone who gets searched before people decide to trust them: employees, sole traders, consultants and business owners.

Will my profiles look like a clean-up job?

Not if they’re genuine. Keep them natural, true and useful, rather than lots of thin new pages at once.

Can anyone guarantee page one?

No. Search engines decide what shows and in what order, and anyone who promises a ranking is guessing.

Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?

Want your letters for one link saved online?

Optional · US$19 once

The free plan has everything you need to act. The letter pack saves a request letter, a follow-up and a second letter for one link, online with your dates and notes. You still send everything yourself.

See what’s in the letter pack →