Individual reputation repair · Last reviewed 12 October 2026

Reputation repair for individuals when Google shows the wrong first impression

People get searched before job interviews, dates, rentals, partnerships, media calls and client decisions. Individual reputation repair is about making the search result page more accurate, current and complete without making unsafe promises.

The short version

Take one link at a time. The site that runs a page decides what’s on it, and Google decides what shows in search, so ask the site first and then ask Google to catch up. Start by saving the link and a dated screenshot.

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Get the steps, letters and official forms for your situation.

Start free check

A real plan checks legal names, previous names, nicknames, professional names, locations, business links, images, news results, review sites and common risk phrases. One bad result may be less damaging than a pattern of associated searches.

Put accurate information where people will find it

A short, true bio, a current work profile or a business page tells people who you are now. Share only what you’re comfortable having online; some things can stay private.

Handle sensitive claims carefully

Where allegations, court mentions, old articles or disputes exist, keep anything you say in public factual, calm and short. If it’s a legal question, such as defamation, talk to a lawyer; we’re not a law firm.

Check back over time

Search your name, old names, business name and suburb every month or two and note what has changed, so you can see whether a request worked.

Questions

Is this public?

The free check runs in your browser, so your planning stays private. Only publish information that’s true and that you’re comfortable sharing.

How long does it take?

A request usually takes about 30 minutes of your time. Replies often take two to six weeks, and changes in Google can take longer after the page itself changes.

Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?

Want your letters for one link saved online?

Optional · US$19 once

The free plan has everything you need to act. The letter pack saves a request letter, a follow-up and a second letter for one link, online with your dates and notes. You still send everything yourself.

See what’s in the letter pack →