Personal reputation repair · Last reviewed 12 October 2026

Personal online reputation repair for name searches that feel unfair

People search names before they decide who to trust. If the first page shows old, incomplete or damaging material, start by saving what you see, then ask the people who run each page for one specific change.

The short version

Take one link at a time. The site that runs a page decides what’s on it, and Google decides what shows in search, so ask the site first and then ask Google to catch up. Start by saving the link and a dated screenshot.

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Start with what people actually type

Search your full name, old names, nicknames, suburb, business and image results. The damaging result may only appear for one combination, but that one can still affect work, relationships or money.

Keep private things private

You don’t have to explain your history in public. Accurate, current information, such as a work profile or a short bio, often helps more.

Check which routes fit before you write

Some pages can be corrected by the publisher, reported to a platform, or refreshed in Google once they change. Others can’t. Knowing which applies keeps your request specific and stops you making claims that don’t fit.

Check back now and then

Search your name again every month or two, including images and news. Note what has changed. Changes in Google can take weeks after a page is updated.

Questions

Is personal online reputation repair confidential?

The free check runs in your browser, so nothing you type is sent to us. Nothing is published or sent unless you do it yourself.

Can this help if I am not a public figure?

Yes. Everyday people are searched by employers, clients, landlords, partners and communities. Reputation harm is not limited to celebrities.

Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?

Want your letters for one link saved online?

Optional · US$19 once

The free plan has everything you need to act. The letter pack saves a request letter, a follow-up and a second letter for one link, online with your dates and notes. You still send everything yourself.

See what’s in the letter pack →