Online reputation repair · Last reviewed 12 October 2026

Fix my online reputation: practical steps for people and businesses

Most online reputation problems come down to two things: what shows up, and what’s missing. Start by seeing what people see, then deal with each result through the person who decides.

The short version

Take one link at a time. The site that runs a page decides what’s on it, and Google decides what shows in search, so ask the site first and then ask Google to catch up. Start by saving the link and a dated screenshot.

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Separate personal and business searches

A person’s name, business name, director name and brand search can each show different risks.

Find what’s out of date or wrong

Old information, missing context, wrong snippets and copied pages each need a specific request to the right person.

Keep your own information current

Profiles, business pages and listings you control should be accurate and up to date.

Protect privacy

Plan privately first. Anything you publish should be true.

Check back now and then

Search again every month or two. Note what changed, what came back from your requests, and what still needs doing.

Questions

Can Fix My Name Online remove every result?

No. We don’t remove anything, and no one can promise a removal: publishers, platforms and search engines decide. The free check gives you a plan, a letter you can edit and the official forms for your situation, and you send them yourself.

Is the first step private?

Yes. The free check runs in your browser, and nothing you type is sent to us. Nothing is published, sent or submitted unless you do it yourself.

What if a result cannot be removed?

Then the focus usually shifts to accurate, current information of your own, such as a profile or work page, so one bad result is not the whole story.

Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?

Want your letters for one link saved online?

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The free plan has everything you need to act. The letter pack saves a request letter, a follow-up and a second letter for one link, online with your dates and notes. You still send everything yourself.

See what’s in the letter pack →