The short version
Search your name the way a stranger would, in a private window, and write down what’s on the first page. Most of it will be fine. For anything that isn’t, save the link and a dated screenshot, then get a free plan for that one link.
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Get the steps, letters and official forms for your situation.
Audit the buyer search journey
Search your name, brand, founder name, service plus reviews, complaints and location terms. Note what a cautious buyer would see first.
Prioritise commercial-risk results
A bad review snippet, old article or confusing association near a buying decision is more urgent than a low-risk deep result.
Keep your own pages current
Your service pages, profile, business listings and calm replies to reviews help clients see the current picture.
Check what can be reported or corrected
Some reviews or pages can be reported under a platform’s rules or corrected by the publisher. Save the evidence and choose one route for each.
Keep it private and practical
Don’t panic. Work out what clients see, deal with each result through the person who decides, and check back.
Questions
Can search results affect sales?
Yes. Buyers may quietly search before they contact you or after a sales conversation.
Should I respond to every bad review?
Not automatically. Preserve evidence and choose the safest response or reporting path.
What is the first step?
Start with the free check. It runs in your browser and gives you a plan in about two minutes.
Fix My Name Online is a self-service tool, not a law firm, and this isn’t legal advice. Publishers, platforms and search engines make their own decisions; no one can promise a result. Need a lawyer?
Want your letters for one link saved online?
Optional · US$19 onceThe free plan has everything you need to act. The letter pack saves a request letter, a follow-up and a second letter for one link, online with your dates and notes. You still send everything yourself.